In college, we tend to dream about our future in the most idyllic way, particularly as it relates to the day-to-day activities of our would-be professional career. Aspiring doctors imagine saving lives, teachers inspiring students, attorneys winning the big case and bankers bathing in piles of money. Even for those of us lucky enough to enjoy a fulfilling career, the daily reality of our job is often far less than glamorous. Like everyone, I certainly have my challenging days, but I couldn’t have asked for a more perfect day at the office than my recent digital film shoot with Fury Water Adventures.
Notice anything different about the Google search engine results page (SERP) these days? Google has made several important changes to the SERP format that will impact how users search and which websites they visit. Check out our overview of Google’s mobile-friendly tag update.
It has been a creative and innovative year for BlackDog Advertising and our clients! We’ve been honored to receive 36 industry awards, with our work recognized alongside that of large, multinational agencies. The success of our work comes in no small part from ongoing collaboration with our clients, including Historic Tours of America, Pat Croce and Company and AutoNation, and these awards go out to them. We look forward to many more years of exciting and challenging projects.
Do you remember when time capsules were all the rage? Most people would say “No?” and then look at you with a weird face.
Well, there’s a good reason for that. Everyone knows exactly what a time capsule is, and the average person is fascinated with the idea of what might be inside one if they found it. The fact is time capsules are very difficult to create. Therefore, the idea never hit a critical mass large enough to become a social phenomenon.
Online Advertising For Content Hungry Consumers
I recently had an opportunity to attend the Experience Digital Thought Leadership Conference in Chicago, IL. It was sponsored by some of the most influential advertising agencies in the world and the speakers dropped some serious knowledge on members of the online advertising community. Here are some of the most important conference takeaways:
1. Digital consumers are hungry for content and relevant feed-based ads.
2. Brand storytelling works best when paired with native advertising.
3. Digital consumers don’t have time to engage with all the platforms and brands.
4. What does the future hold for online advertising campaigns?