Starting April 21st, Google will be making several important changes to the Search Engine Results Page (SERP) and ranking algorithm that will impact how users search and which websites they visit. If your website solution is not mobile-friendly, this will likely affect your current Google rankings as well as the ability to rank in the future. In our increasingly multi-screen and multi-device world, Google is working hard to create a better mobile web experience for users. Mobile searches constitute almost half of all search traffic volume on Google, and nearly 35% of total search traffic volume on Bing.
Google recently introduced Google My Business, an overhaul of Google Places, designed to make it easier for businesses to manage their local information and ensure they are easily searchable across all of Google’s services. This new dashboard is now a one-stop shop and provides a user-friendly, single login platform to access each individual account associated with your business. It also allows you to have a more streamlined mobile experience on iOS and Android, so you can respond to reviews and manage business operations on the go. With these changes, it is more important than ever to optimize your business’s online presence with Google.
If you’ve been relying on Google’s search carousel to find local restaurants, museums, hotels and more, get ready to try something new. Google has removed the search carousel in favor of the “Local Pack” for certain search categories. The previous carousel only lasted for about one year. While we’re not sure if they plan to make this a permanent change, it definitely shakes things up on the search engine results page (SERP). Read our overview of Google’s Local Pack update and how it affects business reviews and SERP rankings.
In college, we tend to dream about our future in the most idyllic way, particularly as it relates to the day-to-day activities of our would-be professional career. Aspiring doctors imagine saving lives, teachers inspiring students, attorneys winning the big case and bankers bathing in piles of money. Even for those of us lucky enough to enjoy a fulfilling career, the daily reality of our job is often far less than glamorous. Like everyone, I certainly have my challenging days, but I couldn’t have asked for a more perfect day at the office than my recent digital film shoot with Fury Water Adventures.
Notice anything different about the Google search engine results page (SERP) these days? Google has made several important changes to the SERP format that will impact how users search and which websites they visit. Check out our overview of Google’s mobile-friendly tag update.