It has been a creative and innovative year for BlackDog Advertising and our clients! We’ve been honored to receive 36 industry awards, with our work recognized alongside that of large, multinational agencies. The success of our work comes in no small part from ongoing collaboration with our clients, including Historic Tours of America, Pat Croce and Company and AutoNation, and these awards go out to them. We look forward to many more years of exciting and challenging projects.
BLACKDOG ADVERTISING BLOG
Do you remember when time capsules were all the rage? Most people would say “No?” and then look at you with a weird face.
Well, there’s a good reason for that. Everyone knows exactly what a time capsule is, and the average person is fascinated with the idea of what might be inside one if they found it. The fact is time capsules are very difficult to create. Therefore, the idea never hit a critical mass large enough to become a social phenomenon.
Online Advertising For Content Hungry Consumers
I recently had an opportunity to attend the Experience Digital Thought Leadership Conference in Chicago, IL. It was sponsored by some of the most influential advertising agencies in the world and the speakers dropped some serious knowledge on members of the online advertising community. Here are some of the most important conference takeaways:
1. Digital consumers are hungry for content and relevant feed-based ads.
2. Brand storytelling works best when paired with native advertising.
3. Digital consumers don’t have time to engage with all the platforms and brands.
4. What does the future hold for online advertising campaigns?
Iconic with a Twist
The Green Parrot Bar in Key West, Florida is one of the most iconic dive bars in the United States. Nationally acclaimed for its live music performances, no-nonsense, unpretentious personality and the fact that not much has changed since their doors opened back in the 1890s. We were honored and a little apprehensive when they asked us to deliver a website redesign that was worthy of the Green Parrot name.
This week, the BlackDog team attended the prestigious Miami ADDY Awards. The top agencies from all over South Florida gathered on the Key Biscayne waterfront to celebrate the region’s best advertising. We were honored and excited to receive a total of 18 ADDYs, including 9 Gold awards. Our work was recognized in categories across the board, such as consumer websites, collateral material, videos, mobile websites, integrated campaigns and photography.