We were recently awarded the Internet Advertising Competition (IAC) Award for Best Travel Social Media Campaign for the #DryTortugas Photo Contest. The IAC Awards highlight the best of online advertising in 96 industries and several online marketing platforms, including social media, mobile, video and email.
BLACKDOG ADVERTISING BLOG
Our Graphic Designer, Erika Jacoby, has been with BlackDog Advertising for more than 16 years. Her award winning online and offline advertising work is expertly designed, innovative and effective for our clients. We are so fortunate to have Erika on the BlackDog team! Read our interview with her to learn more about her favorite projects, funny office stories and her top vacation destination.
Starting April 21st, Google will be making several important changes to the Search Engine Results Page (SERP) and ranking algorithm that will impact how users search and which websites they visit. If your website solution is not mobile-friendly, this will likely affect your current Google rankings as well as the ability to rank in the future. In our increasingly multi-screen and multi-device world, Google is working hard to create a better mobile web experience for users. Mobile searches constitute almost half of all search traffic volume on Google, and nearly 35% of total search traffic volume on Bing.
Google recently introduced Google My Business, an overhaul of Google Places, designed to make it easier for businesses to manage their local information and ensure they are easily searchable across all of Google’s services. This new dashboard is now a one-stop shop and provides a user-friendly, single login platform to access each individual account associated with your business. It also allows you to have a more streamlined mobile experience on iOS and Android, so you can respond to reviews and manage business operations on the go. With these changes, it is more important than ever to optimize your business’s online presence with Google.
If you’ve been relying on Google’s search carousel to find local restaurants, museums, hotels and more, get ready to try something new. Google has removed the search carousel in favor of the “Local Pack” for certain search categories. The previous carousel only lasted for about one year. While we’re not sure if they plan to make this a permanent change, it definitely shakes things up on the search engine results page (SERP). Read our overview of Google’s Local Pack update and how it affects business reviews and SERP rankings.