Once upon a time, designers had thousands of typefaces to choose from. They would carefully select fonts, sizes and positioning for projects, and items would be printed to their specifications. Since the design would only be featured in one medium, such as a brochure, designers always knew how their work would appear.
With the embrace of web design, the typeface game changed because browsers were initially unable to support more than a few fonts. Recent advances in technology such as Adobe Typekit, Google Fonts and Font Library allow designer fonts to legally appear online. Now, fonts must not only display correctly across a variety of browsers and screen resolutions, but also on tablets and mobile phones. To make matters even more complex, designs must adapt to horizontal and vertical configurations on mobile devices.
The transition into a multi-device and multi-screen world comes with plenty of unexpected challenges for designers, who must find new ways to create seamless user experiences. Responsive design is one way to foster accessibility for all users, and a fundamental element of responsive technology is mobile typography. Many factors contribute to innovative web design, but there are four major considerations for effective mobile typography, including readability, contrast, space and responsiveness.
Scott Wedemeyer, Product and Solution Specialist, SMB Sales at Google
Recently, BlackDog Advertising was invited to attend Partners Ignición, an exclusive Google Partners event in Miami. The workshop was a unique opportunity to learn more from top Google executives in an intimate setting and stay on the cutting edge of Hispanic marketing. Google’s Head of Hispanic Sales, Business Development Managers, Product and Solution Specialists and many more were well represented at the event in addition to local and national Google Partners agencies.
Watch our latest video to learn how BlackDog Advertising transformed trash into treasure!
The city of Boston draws more than 18 million visitors per year, and it’s a challenge to grab their attention amid the hustle and bustle. It was BlackDog Advertising’s job to show visitors that there’s a better way to see the city aboard Old Town Trolley Tours of Boston.
Using your brand-new tablet mini and keep having to zoom in to read something? Or how about scrolling to see a full image? We’ve all been there – frustrated with websites that are not user-friendly.
Welcome Responsive Design!
Many big brands have already switched to responsive website design including Sony, Microsoft, Disney, Starbucks, Time Magazine, Qdoba, Mountain Dew and more. Why are all these big companies redesigning to be responsive? According to multiple studies, including a study on the new Mashable.com responsive site, tablet users are expected to outnumber desktop users within the next two years.
You only have 140 characters on Twitter, so make them count. The symbol “#” on Twitter is known as a hashtag. Adding a hashtag in front of a phrase makes it searchable and categorized. Users can then search for these categories and participate in conversations of interest. In the image below, #marketing is an example of a Twitter hashtag in context.
Read on for tips about optimizing your hashtags on Twitter!