Southernmost Rewards Website & Branding
Pat Croce’s Southernmost Rewards program includes six unique Key West establishments. Members earn points for every dollar spent and receive exclusive discounts. Our job was to create a recognizable brand that positions the Southernmost Rewards program as the premier restaurant rewards program in Key West. With a user-friendly website and mobile app, the program is a paperless way for both locals and visitors to access special offers with ease. Over the course of a few months, the program gained over 4,000 active members. From fresh seafood to tangy mojitos to the best ceviche in Key West, the program offers a wide variety of unforgettable dining experiences in the Southernmost City.