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From Trash to Treasure

Posted By
Erika Jacoby


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Watch our latest video to learn how BlackDog Advertising transformed trash into treasure!The city of Boston draws more than 18 million visitors per year, and it’s a challenge to grab their attention amid the hustle and bustle. It was BlackDog Advertising’s job to show visitors that there’s a better way to see the city aboard Old Town Trolley Tours of Boston. We teamed up with our client and searched the city for unique possibilities. By re-imagining state-of-the art Vector Media recycling bins into miniature versions of the orange and green Old Town Trolley, we found what we were looking for in an environmentally friendly place.The little trolleys created quite a buzz around Boston. Hotel and street vendors reported an increased guest response, as people directly mentioned the one-of-a-kind recycling bins while purchasing tickets. Ridership increased by 20%, website traffic jumped and branded searches online were boosted by nearly 40%.

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2 Comments on From Trash to Treasure

  • avatar Susan Kershaw November 15th, 2013 10:57 am

    Wonderful idea! I am super impressed with your creative imagination. Looks great and I’m sure will be very successful. Sounds like it already has started to do the job of creating attention and drawing in traffic. Keep up the good work!

  • avatar Christy Micham November 20th, 2013 9:07 am

    Black Dog Advertising goes GREEN in their marketing stategy. I love it! Decreasing the amount of trash on the streets of Boston while increasing brand awareness! Now, that’s something to Wag About Black Dog!


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