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When Work Doesn’t Feel Like Work


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Posted By
John W. Penney

BlackDog Advertising Island Adventure Shoot

In college, we tend to dream about our future in the most idyllic way, particularly as it relates to the day-to-day activities of our would-be professional career. Aspiring doctors imagine saving lives, teachers inspiring students, attorneys winning the big case and bankers bathing in piles of money. Even for those of us lucky enough to enjoy a fulfilling career, the daily reality of our job is often far less than glamorous. Like everyone, I certainly have my challenging days, but I couldn’t have asked for a more perfect day at the office than my recent digital film shoot with Fury Water Adventures.

digital island media fury shoot

BlackDog teamed up with Fury, Digital Island Media and Vivid Aerial Media to capture a day on board Fury’s Island Adventure. Fury and BlackDog spent more than 2 weeks both planning and scouting for the 2-day shoot. There are many challenges involved with filming in, on and above a remote location. One drop of saltwater could ruin the expensive equipment. After carefully selecting the right day and the right gear, we traveled to Key West’s beautiful backcountry with our crew to begin work in paradise.

Digital Island Media put their award-winning film and production skills to work to capture cinematic digital film underwater and on the ground. The Digital Island team used a Canon C300 as the main anchor camera, Nauticam Canon 5D Mark III underwater housing for both underwater and splash zone shots and a GoPro for specialty shooting. Their unique MoVI Gimbal video stabilization technology allowed us to shoot digital film in a way that no other piece of equipment can in the midst of waves, sand and seawater. They even employed a dingy in place of a typical photo shoot dolly to adapt to the remote island location.

vivid aerial media island adventure shoot

Vivid Aerial Media used cutting-edge technology called Unmanned Aerial Systems (UAS) that resemble small helicopters to shoot aerial photos and video, with the added bonus of increased maneuverability and the ability to fly low to the ground. Since the UAS have a live video download feature, I remained on the boat to direct the expert drone pilot while simultaneously talking to our models via two-way radios. I’m sure they all got tired of me shouting, “don’t look at the drone!” as it swooped down from the sky just above their heads.

In the end, I got to spend a few weeks in paradise doing what I love with a group of very talented people and was reminded once again that I am lucky enough to have the job of my dreams.

digital island media island adventure-shoot

Check out the Island Adventure video below:

A special thanks to Scott & Tammy Saunders, Eliza Warren and the Fury captains & crew who helped in the making of the Island Adventure video.

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5 Comments on When Work Doesn’t Feel Like Work


  • avatar Janice Long March 13th, 2015 3:53 pm

    John – that was a great video – CONGRATS! We are happy in St. Augustine and trying to find a house to buy or a lot to build on – what a job that is! We just rented a house because we knew nothing about the St. Augustine real estate market. But we miss all of our friends in Key West and especially these beautiful waters. However, now I can come to Key West as a tourist and have fun like everyone else! Again congratulations to you and Fury Adventure and everyone that made this spectacular video! Janice Long

  • avatar Bill March 13th, 2015 5:51 pm

    Hey John,

    Wow! What a change from your beginning days. You really do have the job of your dreams. Susan and I will be seeing your folks on April 2 as we make our way north back to Brainerd. Best of luck as you continue growing Black Dog.

  • avatar Chris Soniat March 17th, 2015 12:25 pm

    Great job! Makes me want to find by flip-flops and head to Key West.

  • avatar Jan March 20th, 2015 7:07 pm

    Wow!!! Just got a chance to look at this. Gorgeous. Miss you guys!!!

  • avatar Carl Gallo March 24th, 2015 11:06 am

    An enticing video production…I feel like playing hooky and heading down to the Keys today for a Fury Island Adventure.

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