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Key West Butterfly & Nature Conservatory website

The Key West Butterfly & Nature Conservatory

The Key West Butterfly & Nature Conservatory is an indoor, glass-enclosed, climate controlled habitat located in Key West, Florida. It features hundreds of butterflies, exotic flowers and plants, waterfalls and colorful birds. It is the result of co-owner Sam Trophia’s lifelong dream to share the extraordinary beauty of butterflies with the world.

The Challenge

We began working with owners Sam Trophia and George Fernandez prior to the inauguration of the Key West Butterfly & Nature Conservatory to generate as much attention as we could before, during and after the opening to showcase the conservatory and its unique appeal to people of all ages.

The Strategy

The Key West Butterfly & Nature Conservatory is unlike any other Key West attraction and it was our mission to communicate that to everyone. Working very closely with the owners, we helped write a marketing plan, designed their website and logo and created brochures, rack cards and an entire print campaign. We also contributed to their learning center by creating striking wall graphics and illustrations including the migration of the monarch butterfly. Additionally, we assisted in promoting the grand opening event that included a ribbon-cutting ceremony with the Mayor.

Results

As a result of our marketing campaign, The Key West Butterfly & Nature Conservatory was voted the number one attraction in Key West by the People’s Choice Awards and is currently one of the most frequently visited attractions in Key West.

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