About The Truman Little White House
Originally serving as a command headquarters for the Navy in 1890, the Harry S. Truman Little White House has a special place in American History. For our 33rd President, it was his beloved winter home and served as a second headquarters, where he hosted important government meetings and carried on the affairs of the Presidency. Today, the Harry S. Truman Little White House is a living museum, serving as a tribute to President Truman and offering visitors a close-up look at its fascinating past.
The Truman Little White House was faced with a few challenges when it came to enticing people to purchase tickets and tour the museum. The house is a well-known point of interest in Key West, but it appeals to a certain niche market. And, while most people know who President Harry Truman was, many do not consider him to be one of the United States’ most prominent presidents. The museum’s existing website and printed materials did not communicate the historical importance of the house or its educational value to visitors.
Our goal was to raise awareness of the Truman Little White House and to invite guests to take a tour and discover its significance in our nation’s past. We began by redesigning the look of their website and printed brochure. Since we wanted all of their marketing materials to have the same look and feel, we used the same big, bold photos, incorporated a patriotic red, white and blue color scheme and used the Presidential seal. The new website was designed with an easy-flowing navigation and larger type since our research showed that the Little White House appeals to an older audience. We added videos, photos of President Truman, the house and the many guests who have visited, as well as educational and historical links as resources.
On the new brochure we featured a large picture of President Truman relaxing in a chair in front of the house. We used the same red, white and blue colors as on the new website and included interesting facts about the house’s history and President Truman.
The new website and brochure for the Little White House helped give them a cohesive and recognizable brand. After the launch of the website, they saw an increase in several areas. Average time on site increased by 15%. Number of pages per visit went up by 20%. Unique visits saw an increase of 32%. And Google organic traffic increased by 65%. Following the release of the new brochure, the pick-up rate doubled and ticket sales increased.