For over 15 years Cultural Solutions and BlackDog Advertising have teamed up on some of the most successful online and offline Hispanic Marketing initiatives for clients such as ADT, Pillsbury, Chevrolet, Smirnoff & Crystal Springs.
Our experienced team is creative and focused on delivering integrated marketing services. We are experts in planning, public relations and promotions, field marketing and brand development programs helping clients nurture and profit from new product launches. We deliver measurable results in today’s highly competitive market.
ADT Home Security Systems
Hired to improve ADT’s cost per lead among Hispanic customers, we implemented a comprehensive program that educated the community about security issues they could potentially face. We successfully leveraged direct response informercials, direct mail promotions, press releases and a micro-site to advertise ADT’s services. Community leaders came aboard to endorse ADT’s brand through sponsorships and public appearances. Excitement was also created by premium offers such as a free cruise with a monitored security system purchase. As a result of this, appointments increased by 50%.