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key west attractions association website

Key West Attractions Association Website Design & Development

Key West Attractions Association is an organization made up of local businesses that offer sightseeing, educational, social and other unique ways to experience Key West. The association’s goal is to promote their members and their services, to assist them in achieving success, and to help guests to Key West get the most out of their visit.
key west attractions association web rebranding and seo stats


Challenge

As a membership organization, Key West Attractions faced a few challenges when it came to their website.  First, the site needed to clearly represent who and what they are and equally represent each of its members. Visitors to the old site were not enticed to stay there—they needed a cleaner look, easier navigation and a way to spotlight each member and their individual offerings.

Strategy

We designed a new website for the Key West Attractions Association that has vibrant, lively colors, a user friendly interface and gorgeous images of Key West that continually change—engaging visitors to see what’s next and explore the many choices on the site. We also added videos and gave each member their own page they could login to, self-manage, post special offers and announce exciting promotions and events.

Results

The new website for Key West Attractions Association yielded dramatic results. Unique page views increased by 296%. Unique visits went up by 331%. And Google organic traffic increased by 197%.

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