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old town trolley tours website design

Old Town Trolley Tours Website Design & Development

Old Town Trolley Tours is a sightseeing company that offers fun, informative and narrated tours to visitors in Boston, Key West, San Diego, Savannah, St. Augustine and Washington DC aboard their signature orange and green trolleys.

old town trolley tours web rebranding and seo stats

Challenge

The average time people spent on Old Town Trolley’s original website was low and online ticket sales were flat. BlackDog Advertising was hired to create an interactive website that introduced Old Town Trolley’s unique services.

Strategy

Through the use of strong and consistent branding, BlackDog positioned Old Town Trolley as distinctly recognizable from their competition; this includes their colors of orange and green, their unique-looking trolleys displayed throughout the site, and an introduction to their cast who deliver a memorable tour. Providing helpful tools for planning a trip were also essential to the guest’s experience. Among them are detailed descriptions and maps of what there is to see and do at each of their stops, trolley stop locators to help guests find the closest trolley stop to their hotel, lists of accommodations, restaurants, and shopping, suggestions for children’s activities, access to printable brochures and maps and more.

In addition, BlackDog went on location to each of the six cities to photograph the trolley and attractions and to produce videos that give guests a visual representation of each city; humorous videos featuring Old Town Trolley’s CEO interacting with historical characters were also produced to welcome guests.

Results

The average time spent on Old Town Trolley’s site increased by 176% and number of pages viewed per visit increased by 192%. Ticket sales also went up by more than 50%.

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