Yankee Fleet Corporate Websites
Yankee Fleet features both whale watching and deep sea fishing adventures. They operate in Maine and have been around since 1944.
Yankee Fleet wanted a website that appealed to both avid deep sea fishermen and whale watching enthusiasts – two very different demographics. BlackDog created one main website that addressed both audiences as well as two additional websites, one for Yankee Whale Watching and one for Yankee Deep Sea Fishing. We started our look-and-feel changes by removing the cool colors from their old site and introducing a warm color palette. In addition, an American Patriotic theme was applied to highlight New England’s heritage. Features such as weather widgets, whale reports and fishing reports were also added to give visitors an interactive experience.