Do you remember when time capsules were all the rage? Most people would say “No?” and then look at you with a weird face.
Well, there’s a good reason for that. Everyone knows exactly what a time capsule is, and the average person is fascinated with the idea of what might be inside one if they found it. The fact is time capsules are very difficult to create. Therefore, the idea never hit a critical mass large enough to become a social phenomenon.
Online Advertising For Content Hungry Consumers
I recently had an opportunity to attend the Experience Digital Thought Leadership Conference in Chicago, IL. It was sponsored by some of the most influential advertising agencies in the world and the speakers dropped some serious knowledge on members of the online advertising community. Here are some of the most important conference takeaways:
1. Digital consumers are hungry for content and relevant feed-based ads.
2. Brand storytelling works best when paired with native advertising.
3. Digital consumers don’t have time to engage with all the platforms and brands.
4. What does the future hold for online advertising campaigns?
Iconic with a Twist
The Green Parrot Bar in Key West, Florida is one of the most iconic dive bars in the United States. Nationally acclaimed for its live music performances, no-nonsense, unpretentious personality and the fact that not much has changed since their doors opened back in the 1890s. We were honored and a little apprehensive when they asked us to deliver a website redesign that was worthy of the Green Parrot name.
This week, the BlackDog team attended the prestigious Miami ADDY Awards. The top agencies from all over South Florida gathered on the Key Biscayne waterfront to celebrate the region’s best advertising. We were honored and excited to receive a total of 18 ADDYs, including 9 Gold awards. Our work was recognized in categories across the board, such as consumer websites, collateral material, videos, mobile websites, integrated campaigns and photography.
Once upon a time, designers had thousands of typefaces to choose from. They would carefully select fonts, sizes and positioning for projects, and items would be printed to their specifications. Since the design would only be featured in one medium, such as a brochure, designers always knew how their work would appear.
With the embrace of web design, the typeface game changed because browsers were initially unable to support more than a few fonts. Recent advances in technology such as Adobe Typekit, Google Fonts and Font Library allow designer fonts to legally appear online. Now, fonts must not only display correctly across a variety of browsers and screen resolutions, but also on tablets and mobile phones. To make matters even more complex, designs must adapt to horizontal and vertical configurations on mobile devices.
The transition into a multi-device and multi-screen world comes with plenty of unexpected challenges for designers, who must find new ways to create seamless user experiences. Responsive design is one way to foster accessibility for all users, and a fundamental element of responsive technology is mobile typography. Many factors contribute to innovative web design, but there are four major considerations for effective mobile typography, including readability, contrast, space and responsiveness.