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autonation print design

silver 2012 addy winner


Above are a few samples of the health awareness campaign created by BlackDog targeting AutoNation’s 20,000 employees. The print campaign consisted of direct mail postcards and 18×24 posters.

AutoNation is the largest auto retailer in the United States with over 215 dealerships. It sells 32 different manufacturer brands nationwide and outsells every other automotive retailer in the United States.


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