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Key West Attractions Association Brochure

Key West Attractions Association is an organization made up of local businesses that offer sightseeing, educational, social and other unique ways to experience all that Key West has to offer. The association’s goal is to promote their members and their services, to assist them in achieving success, and to help guests to Key West get the most out of their visit.

Challenge

As a membership organization, the Key West Attractions Association needed to market all of its members equally. They needed a brochure that would include all the different attractions and would be eye-catching and useful enough that people would pick it up and keep it. Their old brochure did not have a Key West feel, did not integrate all of the members and was often overlooked or left behind.

Strategy

Our goals were to give the Key West Attractions Association a distinct look that would attract the eye and to increase their pick-up rate, especially in places like the turnpike. We did this by creating a new brochure with vibrant hues of yellow, blue and orange. We used big, beautiful photos of Key West and the attractions and organized each member in color-coded lists.  To make the brochure functional, we put in a large fold out map and included information about where to find ATMs and other useful information.

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