Green Parrot Bar, Key West
At the iconic Green Parrot Bar in Key West, live music, refreshing drinks and local color combine for an unforgettable and authentic island experience. Our goal was to showcase The Green Parrot’s rich history, live music and dive bar spirit, all while enhancing the online experience for users. The website’s responsive design offers visually appealing and user-friendly accessibility across desktops, tablets and mobile devices. Custom CMS was also created for all pages and sections of the site.
To capture the bar’s unique atmosphere, we incorporated time-lapse videos and eye-catching, full screen images. The site’s event calendar features an easy to use tiled design, so visitors know exactly what’s coming up next at the Green Parrot. The engaging Parrot Talk blog is full of entertaining stories from past and present, and keeps visitors informed about the bar’s upcoming events.
Since the site’s launch in April of 2014, our online marketing efforts contributed to a 40% increase in total organic traffic. Visit duration grew by 100%, and music calendar page views were boosted by 112%. This increased site engagement indicates that visitors are finding the site more helpful and entertaining.
While the Green Parrot’s online and digital presence has evolved to meet the needs of today’s online user, the bar has always been and will remain a “sunny place for shady people.”