Mallory Square, Key West
Mallory Square is a beautiful and historic location in Key West where visitors and locals alike gather to celebrate the famous Key West sunsets. During the day, visitors can experience popular attractions such as the Key West Aquarium and Key West Shipwreck Museum while snacking on conch fritters, an island staple. The BlackDog team designed a responsive website so users can engage with the site on desktops, tablets and mobile devices with ease. The site provides a wealth of information about things to do in Key West, dining, attractions and even accommodations. Visitors can take advantage of the Priceline hotel booking feature and plan trips to Key West in one accessible location. Each page features professional photography to enhance the Mallory Square website experience.
The BlackDog team also implemented SEO strategies to help the website rank for keywords in the Key West travel and tourism market. A few months after the launch of the new website, our client experienced a 50% increase in organic search traffic. Another one of our primary goals for the site was to sell online ad space to local businesses in the travel and tourism industry. BlackDog integrated a dynamic tracking system within the Analytics dashboard that allows both the client and advertisers to see how many impressions and clicks their ads are receiving. In one user-friendly package, site visitors can learn more about Mallory Square and plan their perfect Key West getaway.