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I’m always overly eager to try out new social networking sites and services, which is probably the result of my short attention span. So when my girlfriends confessed their addiction to Pinterest, I was immediately curious, enough; so that I made an account and started ‘pinning’ right away. If you haven’t heard of Pinterest, as I imagine many men have not since 70% of users are female, you will pretty soon. Unlike Twitter and Facebook, it is solely a visual social network–thus its appeal to me, a lover of photography. You can browse through thousands of photos and videos, create virtual boards, and pin things to them you find interesting. You are able to follow other people’s boards, comment and like them just as you would on other social network sites.

The presence of social media in our daily lives is now almost unavoidable. From popular sites like Facebook and YouTube to location based sites like Foursquare (did you know that an astronaut just checked in from outer space?), social media is making a significant impression in how we communicate, make purchasing decisions and much more. But perhaps the biggest impact this era has made is in social good. Following are just some examples of campaigns that have made a difference for the better.

I’m sure by now most of you have heard about Foursquare. Maybe you already downloaded the application on your smart phone and are using it or know someone who does. Or maybe you were watching the History Channel and saw their promotion for their Foursquare page. You just keep hearing “Foursquare” in conversation. And, if you don’t know about Foursquare by now, I assure you, businesses do.

Social Media has definitely become far greater than just a trend. Advertising & marketing agencies across the world are working hard to get their clients on the social- media-map, especially on those social media sites who’ve had their fair share of time in the limelight: Facebook, Twitter, YouTube, Flickr, Myspace, and LinkedIn.

There is no question corporate America took a little time to get on the social media bandwagon. Since then, the social media buzz has exponentially grown with large corporations and many a small business owner’s finally giving in and “getting it”; however, in today’s economy, what CEO truly has the extra time in the day to invest in the development and management of ALL these accounts to ensure that their brand is made known to the millions of users?


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