BlackDog Advertising receives top honors at ADDY Awards Gala

BlackDog Advertising, an independent marketing agency, received top honors from the American Advertising Federation (AAF) of Miami at their annual ADDY Awards Gala held at the Light Box at Goldman Warehouse in the Wynwood Arts District. The ADDYs, or the American Advertising Awards, is the advertising industry’s largest and most representative competition, comprised of three tiers, the last of which judges entrants on a national stage by a panel of leading industry experts. The team at BlackDog was recognized with four ADDY awards for creative achievements in several categories, including a Gold Addy for the Best in Sales and Marketing category, which also won at districts.

“It’s always an honor to be acknowledged by our industry peers and colleagues for the hard work and passion that we pour into our work on a daily basis,” said John Penney, Founder and CEO/Creative Director at BlackDog Advertising.

“We couldn’t have asked for better clients than the ones we’ve got. They are true partners who work in tandem with our team to help us tell their brand’s story in the most effective way possible.”

BlackDog received ADDY awards in multiple disciplines, including web, print, and apparel. One such award was given for an integrated campaign developed for Historic Tours of America (HTA). A national operator of museums, tours and attractions for over 30 years, HTA fuses both entertainment and education to give thousands of visitors each year an immersive experience that’s unique in the industry. The promotional campaign, entitled “See Our Cities,” grouped 20 of the HTA brands together to create a travel sweepstakes. The grand prize was an all-expense-paid vacation for two to any of the seven cities HTA operates in, free admission to all HTA attractions in that city and a $250 gift card.

An animated email marketing campaign developed for the American Prohibition Museum, located in Savannah, Georgia, was another recognized effort from BlackDog. Through clever copy and creative visual imagery that incorporated the singular flair of that era, the recipient was invited to visit the only Prohibition-era museum in the country to experience the Roaring Twenties through its “intoxicating” exhibits and authentic speakeasy.

Another of BlackDog’s ADDY wins came on the merits of their product design work for long-time client, Fury Water Adventures. Fury, the largest purveyor of water sports and adventure vacation packages in South Florida, wanted to expand their brand with a line of apparel. BlackDog developed captivating, pitch-perfect designs that quickly became a much sought-after keepsake for the visitors that participated in their Key West adventures.

About the AAF

The AAF is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry: advertisers, agencies, media and suppliers. Headquartered in Washington, DC, the AAF acts as the “Unifying Voice for Advertising.” Its membership includes corporate members comprising some of the nation’s leading advertisers, advertising agencies, and media companies; a national network of more than 170 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.

About Historic Tours of America

Historic Tours of America, Inc. is an entertainment company that provides historically oriented vacation experiences for guests through the operation of trolleys, street trains, a high-speed ferry, themed retail stores, festival marketplaces, and other historic tourist attractions in Key West, Florida; Boston, Massachusetts; San Diego, California; Savannah, Georgia; Washington, DC and St. Augustine, Florida. Their strategy is to capitalize on the HTA brand while focusing on heritage tourism. In this process, they strive to maintain an emphasis on guest communication and satisfaction, product value, superior vehicles, and industry trends to profitably expand their entertainment business in each of the cities in which they currently operate and in other vacation destinations across the United States.

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About Fury Water Adventures:

Fury Water Adventures® has been providing a wide variety of water sports and excursions to guests for almost three decades. As the largest water sports company in South Florida, they are known for their state-of-the-art fleet of boats, experienced captains and crew, and their overall excellence in providing exciting and memorable trips, including their day-long Ultimate Adventure®, reef snorkel excursions, sunset cruises, parasailing, glass-bottom boat trips and much more. As a business that depends on the health of our natural resources, they are dedicated to keeping the coral reefs alive and thriving through their support of organizations dedicated to protecting and preserving the Florida Keys’ marine ecosystem.

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