The city of Boston draws more than 18 million visitors per year, and it’s a challenge to grab their attention amid the hustle and bustle.

It was BlackDog Advertising’s job to show visitors that there’s a better way to see the city aboard Old Town Trolley Tours of Boston.

Our Miami advertising agency teamed up with Old Town Trolley and searched the city for unique possibilities. By re-imagining state-of-the art Vector Media recycling bins into miniature versions of the orange and green Old Town Trolley, we found what we were looking for in an environmentally friendly place.

The little trolleys created quite a buzz around Boston. Hotel and street vendors reported an increased guest response, as people directly mentioned the one-of-a-kind recycling bins while purchasing tickets.

Ridership increased by 20%, website traffic jumped and branded searches online were boosted by nearly 40%.