Notice anything different about the Google search engine results page (SERP) these days? Google has made several important changes to the SERP format that will impact how users search and which websites they visit. Check out our overview of Google’s mobile-friendly tag update.
In our increasingly multi-screen and multi-device world, Google is working hard to create a better mobile web experience for users. After experimenting with a variety of different “mobile-friendly” tags, they settled on the current version pictured here.
Now, when you perform a Google search on your handy mobile device, you’ll see sites with the mobile-friendly label to help guide you. You’ll no longer have to worry about unexpectedly encountering frustrating site navigation, tiny text and scrolling errors. Pages with a mobile-friendly tag must meet rigorous criteria, including avoiding the use of Flash, employing readable text and placing links far enough apart to tap easily.
With U.S. mobile search spend expected to overtake desktop spend in 2015, it will become far more important to have a mobile or responsive site to continue to attract mobile users.