It was BlackDog Advertising’s job to show visitors that there’s a better way to see the city aboard Old Town Trolley Tours of Boston.
We teamed up with our client and searched the city for unique possibilities. By re-imagining state-of-the-art Vector Media recycling bins into miniature versions of the orange and green Old Town Trolley, we found what we were looking for in an environmentally-friendly place.
The little trolleys created quite a buzz around Boston. Hotel and street vendors reported an increased guest response, as people directly mentioned the one-of-a-kind recycling bins while purchasing tickets.
Ridership increased by 20%, website traffic jumped and branded searches online were boosted by nearly 40%.