Key West Steamplant

Key West
Real Estate
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Sunny Outlook For Key West Luxury Property

Towering 70 feet above the edge of the historic Key West harbor, the luxury residences at Key West Steamplant are unlike any other structures on the island. Rising to nearly twice the height of any other residential building, the unique community offers what no other can—incomparable opulence, exclusive privacy, and a lifetime of unobstructed panoramic views of the southernmost city. Despite its current success, the project experienced a few challenges, finishing construction at the height of the housing crisis where property values were the lowest they’d ever been.

  • picture of lady walking inside spacious foyer at key west steamplant residence
  • couple sitting outdoors on lounge chairs on rooftop deck with key west harbor and boats in background
  • picture of lady in a bathing suit and sitting on edge of pool with key west harbor in the background
  • picture of two gentlemen sitting in living room with kitchen and dining area in background
  • picture of couple outdoors holding wine glasses with key west harbor in background at sunset

Opportunity Came Knocking…

When we were approached by our client to join them on this project, we knew a tremendous opportunity existed to share the gorgeous property with both domestic and foreign investors. Working closely with their team, our goal was to generate qualified leads for Key West Steamplant while implementing a comprehensive marketing plan that would help sell their units.

Creating A New Brand

After the development of a marketing plan, we turned our attention to a complete brand overhaul. From creating a new branding guideline to updating the client’s logo and tagline, we sought to generate consistency amongst all marketing materials in a way that would appeal to our target audience. This included high-end styled photo shoots showcasing the property along with a high-quality video that resulted in an attractive visual representation of the multimillion dollar condos.

  • key west steamplant brochure open and showing pictures of living areas and outdoors and a closed brochure showing couple in front of sunset on cover and a usb hard drive in the shape of a key

Maximizing Online Real Estate

We also optimized our client’s digital presence which included a website redesign, SEO strategy, multilingual marketing, and paid targeting campaigns. We designed various online banner ads for popular websites like the Wall Street Journal, specifically targeting individuals looking for investment opportunities in Florida.

  • tablet showing key west steamplant web home page featuring logo and phone number at top and main picture of a couple on roof top deck with key west harbor in background
  • picture of laptop screen showing key west steamplant web banner ad featuring their logo and picture of a couple outdoors with key west harbor in background

Building Relationships

Our goal was to provide both potential buyers and realtors with as much information as possible to help sell the units.

  • back of postcard showing prices and images of key west steamplant including aerial exterior shot and kitchen and living area. And front of postcard showing couple sitting on lounge chairs with key west harbor in background.
  • Mobile phone showing the words ‘luxury residents in Old Town Key West over 50% off original prices’ at the top, living room picture underneath, chart with prices, and key west steam plant logo and website address at bottom.

To assist the realtors with marketing, we produced white label emails they could send to their contacts and also worked with them to coordinate open houses, previews, and VIP events. Finally, we took a look at the MLS listings for each of the properties and optimized them across every component to help facilitate searches.

Results

Our targeted paid search and social media campaigns drove more traffic to the Key West Steamplant website and produced millions of digital impressions in key geo-locations. Most importantly, in collaboration with our client and the Steamplant sales team, the remaining units were sold during one of the most challenging times in the history of the US real estate market.

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