Although they’ve been in business for more than 30 years, the BRAMCO name was not highly recognizable on a national level. The goal was to strengthen their brand by partnering with nationally known carriers to establish BRAMCO as a force in the industry. To do this, BlackDog Advertising had to maximize a regional budget, stretching it to increase reach on a national level.
Understanding the power of a nationally recognized brand, BlackDog Advertising turned to some of the insurance industry’s top carriers to establish partnerships that would generate more attention for BRAMCO. We created co-op branding campaigns that allowed us to share the cost, helping our budget while increasing market share. Working with Prudential and MetLife, these advertising campaigns were highly targeted at specific audiences and were multifaceted through various industry channels. By running ads in industry publications, creating targeted email pieces, and using online advertising to network with business sites such as LinkedIn, we worked closely with these partners to create as many branding impressions as possible.
Because Prudential and MetLife shared the cost of each campaign and assisted with media plans, we were able to maximize BRAMCO’s budget and showcase their partnership with these industry giants. As a result, BRAMCO’s branding swept the industry and gained a widespread, national reach.