c Other Case Studies

Southernmost rewards campaign

Pat Croce’s Southernmost Rewards program includes six unique Key West establishments. Members earn points for every dollar spent and receive exclusive discounts. Our job was to create a recognizable brand that positions the Southernmost Rewards program as the premier restaurant rewards program in Key West.

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Savings never tasted this good

With a user-friendly website and mobile app, the program is a paperless way for both locals and visitors to access special offers with ease.

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Over the course of a few months, the program gained over 4,000 active members. From fresh seafood to tangy mojitos, to the best ceviche in Key West, the program offers a wide variety of unforgettable dining experiences in the Southernmost City.

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