In the month of November, Luminosa saw a dramatic increase in online website traffic, online website revenue, brand and event awareness, increased social media traffic, and increased organic search traffic to the Luminosa landing page on the Jungle Island Website.
BlackDog reviewed the analytics from the previous months to make informed recommendations for the digital campaign. With campaign adjustments and market research, BlackDog created data-informed audience targeting and specialized messages to these personas. Some of the most successful persona creative pieces have been date night, families, and locals.
BlackDog ran a campaign in two languages with 83 ad variations to three personas for this event.