Social media, if not done correctly, can be a nightmare.
Too many posts and advertisements fail to truly captivate an audience, and when that happens, potential customers are lost forever. So we decided to do something different, something we knew our spirit-hunting, orb-following fans would love. We decided to implement an organic strategy filled with lots of Halloween fun and to do that, we dared our followers to test their knowledge of all things haunted.
Strategy / Solution
We dug up some spine-tingling ghost questions and over the course of 25 days, we successfully executed a series of haunted trivia contests on Facebook, one for each of the ghost tour company’s five cities. Fully integrated into the social media platform via Facebook’s apps tab, the contest invited followers to answer one haunted trivia question per day, for a chance at winning two ghost tour tickets to be used on Halloween night.
Upon answering the questions, participants received real-time feedback letting them know whether or not their answers were correct. They were reminded to return the following day for their next question and were also encouraged to share the contest with their “ghosties” – aka, besties.
Turns out, their followers were DYING to play, as the trivia contest produced a reach of 160,000 views throughout its duration and the overall engagement rate was 100% higher than previous Halloween Facebook campaigns.