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Introduction / Myth #1: AI search is replacing Google /
When TikTok first entered the marketing conversation, it created plenty of noise. Some brands rushed in. Others waited. Over time, it settled into what it actually was. A new channel. Powerful when used well. Optional when it wasn’t the right fit.
AI is following that same path.
Right now, AI marketing feels loud, fast, and overwhelming. Headlines make it sound like everything is changing rapidly at once. In reality, AI isn’t an end point. It’s a tool. It’s another marketing channel that can support smart strategy, not replace it.
There will always be new platforms, new technologies, and new ways travelers discover brands. That cycle is normal. We’ve seen it before, and we’ll see it again. What matters isn’t reacting out of fear, but understanding where each channel fits into the bigger picture.
At BlackDog Advertising, our role has always been to help travel brands navigate change with clarity and confidence. This series is about busting the myths around AI, focusing on practical use cases, and showing where it actually adds value. Calmly. Clearly. Practically.
We’re here to show you how to use it, not fear it.
Click below to read the first installment of our four-part series:
