For our clients, 2019 was a year of huge success with email marketing! Below are the total increases in email revenue and traffic across all clients Year-Over-Year in 2019.
People everywhere, of every age, race, ethnic background and interest are using email every day. And despite the fact that the emergence of social media has presented a whole new way to connect with people, email still dominates when it comes to getting relevant information that pertains to their wants, needs and lifestyle.
Here are some additional stats:
They’ve opted in–which means they’re ready and willing to connect via email. Those that provide their email to you are some of the most qualified leads you could ask for.
Although email marketing might have a traditional feel, those marketers who harness new technology to create inspired creative and data-driven targeting are redefining the look and feel, delivering high-quality content and enhancing engagement.
The success of any campaign depends on your strategy and is a combination of many factors which together work to reach your audience, engage them and then ultimately get them to act. Email marketing is no different–it can be wildly successful if done right. Technology and data provide a multitude of opportunities to reach the right people, speak to their hearts, minds and souls and entice them to think, feel and react.
There are numerous ways you can elevate your email marketing campaigns including continuously building your email list, implementing auto programs and using creative that stands out.
While lists still have their place in some marketing campaigns, building your email list using the following tips can tap into those people who have expressed an interest in who you are, what you do and are open to hearing from you. Take a look:
There’s no time like the present! Automating your email campaign allows you to respond to leads and customers immediately when they’re ready to buy or hungry for information. Using automation gives you the ability to interact at any time without the need for staff members onsite and before the trail goes cold or the customer loses interest.
Millions of emails are sent and received every day. Among them are the dreaded spam–the unwanted and unsolicited messages that most folks delete before even opening them. Creating emails that get opened is step one and perhaps the most challenging for many marketers. But once they’ve clicked, keeping the receiver engaged is key and designing content that resonates with target audiences and converts a lead to a sale depends on standing out among the junk that’s flooding inboxes daily. Here are top ways to set your emails apart:
We highly recommend that you follow all the can-spam best practices. It will make for less spam reports and happy subscribers.
While most people appreciate emails that provide them with relevant information, deals and tips, etc. from sources they’ve signed up for, nobody appreciates spam. Make sure you respond to requests and subscribers right away–waiting too long to get in touch can often lead to folks forgetting all about you or losing interest. Utilizing auto programming makes this easy and convenient.
When it comes to receiving information and communicating, research shows that people, although not too keen on unsolicited email, are open to messages that relate to their needs, wants and interests. With its automation, personalization and customization capabilities and its cost effectiveness, email marketing remains a vital tool for businesses in every industry.
At BlackDog, we specialize in creating successful email marketing campaigns for our clients. Contact us today to find out how we can help you.