Recently, BlackDog Advertising was invited to attend Partners Ignición, an exclusive Google Partners event in Miami. The workshop was a unique opportunity to learn more from top Google executives in an intimate setting and stay on the cutting edge of Hispanic marketing. Google’s Head of Hispanic Sales, Business Development Managers, Product and Solution Specialists and many more were well represented at the event in addition to local and national Google Partners agencies.
Hispanic consumers are the fastest growing demographic in the United States with 1.2 trillion dollars of spending power. Throughout the day, topics of discussion ranged from digital habits of the Hispanic demographic to the importance of YouTube to Spanglish AdWords campaigns. Agencies in attendance learned the ins and outs of Google’s marketing products from the experts themselves. Above all, one important question shaped our conversations: “Are you winning the moments that matter?”
Now, what does that mean exactly? Imagine you’ve just gotten home from work, and you don’t know which pizza place to call for dinner. You grab your handy mobile device, search for “pizza restaurants in Miami,” and an ad for a nearby, highly rated pizza place conveniently appears. That restaurant just won a moment that matters: dinnertime.
At BlackDog Advertising, we strive to engage users searching on devices of all shapes and sizes. In an increasingly multi-ethnic, multi-screen and mobile world, it’s essential to create relevant, targeted and user-friendly ads. The BlackDog Internet Marketing Team will continue to leverage our partnership with Google to ensure that we’re winning the moments that matter for our clients.