Unlocking leads beyond the greens
In the pursuit of establishing itself as the national market leader for personal electric golf carts, Bintelli faced a challenge—the need to not only increase leads but also to reshape perceptions around its brand. BlackDog Advertising’s golf cart marketing mission was clear: buck golf cart industry trends and design a captivating all-season, evergreen campaign that transcended the traditional uses of golf carts. We wanted to use golf cart advertising demonstrate that life with a Bintelli is a year-round adventure filled with boundless enjoyment for people engaging in activities beyond the golf course.
Paving the way for Bintelli to lead the electric golf cart market
To secure Bintelli’s position as the go-to choice for personal electric golf carts, we at BlackDog Advertising laid out a series of strategic golf cart advertising goals:
- Increase Leads: Elevate Bintelli’s position as the national leader in personal electric golf carts by generating a substantial increase in qualified leads for golf cart advertising.
- Increase Website Traffic: Drive a surge in online engagement by strategically boosting website traffic to enhance brand visibility.
- Craft Persuasive Creative: Develop visually compelling and emotionally resonant creative golf cart marketing content that persuades individuals to envision a Bintelli golf cart as an indispensable addition to their lives.
Revolutionizing the drive with strategic golf cart advertising
BlackDog Advertising took a strategic approach to golf cart marketing to pave the way for Bintelli to stake claim to electric golf cart market leadership:
1. Buyer persona development
Strategized with Bintelli to define distinct buyer personas through a comprehensive “BlackDog Deep Strategic Analysis.”
2. Compelling messaging
Crafted unique golf cart marketing messaging challenging traditional perceptions, emphasizing that Bintelli golf carts enhance life beyond summer beach activities.
3. Dynamic photo/video shoot
Executed extensive shoots to generate diverse golf cart advertising content showcasing Bintelli golf carts in action beyond golf courses.
4. Multi-platform creative
Produced video and photo ad variations for different golf cart marketing digital placements, including email campaigns, to highlight the year-round joy of owning a Bintelli.
BlackDog Advertising’s vehicle marketing propels Bintelli to new heights
BlackDog Advertising’s electric vehicle marketing strategies yielded tangible and impactful outcomes for Bintelli, reshaping their standing in the market. Reshaping perceptions is what we do best at BlackDog Advertising. By strategically applying golf cart advertising strategies to increase leads, reduce costs, and enhance website traffic, we not only paved the way for Bintelli to claim market leadership but also unlocked a new era beyond conventional golf cart uses. This journey, encapsulated in our golf cart marketing approach, reflects the essence of BlackDog Advertising’s commitment to revolutionizing brand narratives and driving tangible success for our clients.
