ARTICLE

New ways to watch mean new ways to advertise

By the BlackDog Research Team

Marketing Agency

Image created using generative AI

The TV viewing experience has evolved, and we advertisers are evolving right along with it.

What used to be a simple concept (sit together or alone on your couch and tune-in), has become a multi-platform and multi-faceted streaming experience, giving viewers the ability to watch TV how they want, where they want, and when they want.

A strategic collaboration between BlackDog, Fury Water Adventures and Brandzooka

BlackDog Advertising

For Fury’s Spring Campaign, our Miami advertising agency teamed up with Brandzooka to make sure we were reaching all travelers – no matter what platform they preferred to watch their favorite shows through. Using a hyper-targeted campaign across streaming TV devices such as Sling TV, Roku, AppleTV, and Amazon FireTV, we reached potential travelers watching all their favorite shows via TV Network apps as seamlessly as if they saw the commercial on traditional broadcast and cable.

 

Fury Water Adventures’ videos played on top channels Including:

tourism advertising

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