The Boston Tea Party Ships & Museum already had strong interest among locals, but the campaign needed a motivating hook to increase ticket purchases. A BOGO offer created urgency, especially for Massachusetts residents. It encouraged action and turned interest into measurable visits.
Results
Our SEO efforts contributed to:
52
%
YOY Traffic
41
%
Organic search
One revolutionary campaign
The Boston Tea Party Ships & Museum offers an interactive, engaging and innovative spin on the story of the American Revolution
Buy one get one free promotion
Our team created a buy one, get one free campaign as part of Historic Tours of America’s Hometown Pass program for Massachusetts residents to experience the museum’s wonders at a discounted rate.
The research library
In addition, the website’s extensive research library has accounted for a huge growth in website traffic. Users are now able to internally search through a variety of historical archives and view multimedia content, including photos, video, and text documents. It’s the ideal resource for educators, history buffs and curious minds who want to learn more about the people, places, and events behind the American Revolution and Boston Tea Party.
Online remarketing banner ads
Frequently Asked Questions
To complement the promotion, BlackDog Advertising helped expand the museum’s online presence with a searchable research library. Featuring archival footage, photos, and documents, the library became a valuable resource that appealed to educators and history fans alike.
Targeted ads and remarketing banners reminded interested users of the promotion across platforms. Combined with a strong organic content push, the campaign increased visibility during planning moments and captured more qualified traffic.
Website traffic rose by 52% year over year, while organic search improved by 41%. The combination of paid strategy, website updates, and a high-value offer helped grow both local attendance and national awareness.
