Fury Summer Promotion Integrated Campaign

Key West
Tourism
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Making a SPLASH about Summer

There’s tons to do in Key West year round, but in the summertime, things really start heating up! Leveraging the popularity of their trips during peak season, Fury Water Adventures executed a major branding initiative, teaming up with BlackDog to tap into their South Florida market.

Results

TV and Digital
MM
Media Impressions
Summer Sales
%
Increase
Website Visits
%
Increase
Social Media
Video Views
People riding Fury Water Adventures jet ski

Leaving competitors in their wake

Through the direction of cinematic video, we produced three television commercials for a few of Fury’s most popular trips. The goal was to establish Fury as a leader in the tourism industry beyond the local scene, and to encourage South Florida travelers to pack their bags and make the short drive down to paradise.

Crystal-clear messaging

The commercials were strategically produced to appeal to a diverse demographic. Emphasizing that there’s something for everyone, we featured three unique trips including the action-packed Ultimate Adventure, Commotion on the Ocean live music sunset sail, and laid-back Island Adventure Eco Tour. We then saturated the South Florida market with these commercials, even utilizing Spanish marketing through Univision to appeal to the large Spanish-speaking population of our target area. The word FURY was also used as the promo code for all offers, further adding to the goal of branding the company as a household name in the world of watersports.

  • Ultimate Adventure

  • Island Adventure

  • Commotion on the Ocean

  • Fury Summer Promo Email Marketing
  • Fury Summer Promo banner ad
  • Fury Summer Promo landing page
  • Fury Summer Promo social media promo on Instagram
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