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Exploring Key West from every angle
360-degree view of paradise
Fury Water Adventures teamed up with BlackDog to execute a fully integrated marketing promotion aimed at increasing Jet Ski ridership during the activity’s slow season. The Fury 360 campaign encouraged visitors to experience Key West from every angle while providing them with significant savings via bundled packages.
Bucket-list bundles
Guests were able to combine a variety of Fury activities with their 90-minute Jet Ski tour, including their glass-bottom boat, snorkeling, and parasailing offerings.
The promotion not only incentivized Jet Ski ridership but also provided customers with a full Key West experience, allowing them to explore the island on land, sea, and even air.
Making waves
The Fury 360 packages were promoted via various media outlets, including print ads, email, social media platforms, and a dedicated responsive webpage. While these deals were certainly shared organically, paid marketing efforts were also utilized for additional reach via Facebook ads and Google AdWords.
