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conch tour train website

Conch Tour Train Website Design & Development

The Conch Tour Train is one of Key West’s most popular attractions. Since 1958, the train has been transporting guests to the most interesting and historically fascinating places around the island. Local experts turned engineers, the Conch Tour Train guides delight visitors with amusing tales of celebrity conchs, local attractions and much more.
conch tour train web rebranding stats


Challenge

The Conch Tour Train was a well-established brand in the sightseeing industry but their existing website did not convey their historical significance in Key West nor was it engaging enough for visitors to stay and read on.

Our goal was to reintroduce the Conch Tour Train without taking away from its historic brand.

Strategy

We designed a new website for the Conch Tour Train that showcased the fun and entertainment people experience while on board. We added bright new photos of the train in action that change continually on the homepage. We gave the new site a vintage look and feel with banners, colors and traditional fonts. To the navigation we added a kid’s corner, a web cam, profiles of the Conch Tour cast, tour maps and intriguing facts about Key West. We also added a photo gallery, an Enewsletter and links to social media sites.

Results

The Conch Tour Train’s new website brought about dramatic results. Average time on site increased by 182%. Number of pages per visit went up by 160%. Unique page views increased by 892%. Bounce rate decreased by 38%. Unique visits saw an increase of 283%. And Google organic traffic went up by 97%.

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