I’m sure by now most of you have heard about Foursquare. Maybe you already downloaded the application on your smart phone and are using it or know someone who does. Or maybe you were watching the History Channel and saw their promotion for their Foursquare page. You just keep hearing “Foursquare” in conversation. And, if you don’t know about Foursquare by now, I assure you, businesses do.
Social Media has definitely become far greater than just a trend. Advertising & marketing agencies across the world are working hard to get their clients on the social- media-map, especially on those social media sites who’ve had their fair share of time in the limelight: Facebook, Twitter, YouTube, Flickr, Myspace, and LinkedIn.
There is no question corporate America took a little time to get on the social media bandwagon. Since then, the social media buzz has exponentially grown with large corporations and many a small business owner’s finally giving in and “getting it”; however, in today’s economy, what CEO truly has the extra time in the day to invest in the development and management of ALL these accounts to ensure that their brand is made known to the millions of users?