The time is now.
Social media is steadily becoming the top way for businesses to achieve brand awareness and promote engagement with existing and new customers alike. And why shouldn’t they? Social media networks are where the people are. Studies show there are over 500 million active users (as of September 2010) on Facebook; Twitter contains approximately 19 million users; there are 100 million YouTube videos viewed everyday; and now with the latest phenomenon, Foursquare, which has 1 million active users and steadily rising, it’s hardly arguable to NOT be involved as a company.